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Here – Look HERE May 21, 2007

Posted by northern girl . in Ad Truth, Announcing.
1 comment so far

Hi – go here:


I think I’m just a little bit in love. Tell me what you think of the blog in the comments, please.


Truth? April 18, 2007

Posted by northern girl . in Ad Truth, Announcing.

I get an email everyday from AdRants. I don’t know who these guys are or how I ended up on their email list, but every once in a while they sniff out something interesting in the world of advertising and marketing and include it in their email message. Not everyday, but often enough that I can’t bring myself to figure out how to “unsubscribe” to the email.

(For example, the Dove “Real Beauty” commercials were pointed to by AdRants as noteworthy. I so love Dove.)

So as a category, I thought, and Rootie agreed, that we should create a place to point to merchants who “tell the truth” about their products, use spokespeople who look like real people (versus a skeleton with skin stretched over it) and stay true to their message, despite the fact that they could probably sell more product if they stooped to using pretend testimonials or bandwagon mentality in their ads.

If you find something interesting – send an email to just a northern girl at gmail dot com (no spaces etc.) with a link or at least point me in the right direction and I’ll highlight it here.

Spin it positive.

Clarification April 11, 2007

Posted by northern girl . in Announcing.

A conversation over in the comments at Rootie’s blog and a comment regarding this post here got me wondering if Omega needs clarification. It might, it might not – but making sure one is completely clear is never a bad idea, even if it would seem we are beating the horse a bit.

So – a-hem – let me make a few things clear.

1. Alice – of finslippy – and I exchanged an email or two today (I feel so damn important!) and it is seems from her comment and from her email that the woman is more Omega than Alpha. Which is good. But I would like her anyway (still not in a stalker-y way, and she is cool with it). So in the end it is the Media that swirled words and pictures around before pouring out a malted milk shake of Idealistic Alpha traits. This kind of thing has happened before to women bloggers and I am not sure what to do about it, if anything. Yet.

2. Omegas are the Anti-Alpha with the understanding that a little bit of Alpha exists in all of us. Rootie is the Ultimate Gardner and Chef – it’s her thang and she is good at it. Go Rootie! Crazy Trace is a maniac (I mean that in a good way) about getting her kids involved in athletics and the whole family tandem biking deal. Yay, Trace! My point is that we are all good at something, but not EVERYthing, which is what the Alpha ideal pushes toward: exceeding expectations in every area of your life. (I am not sure what my thang is, yet, but I am getting another promotion at work, so yes, I’m a bit of an overachiever. Sue me.)

3. Rootie and I both have authoring rights here. If others would like to make points, expound upon ideas beyond what you write in the comments, we are all about the “conversation.” Let us know in the comments and we will direct readers to your blog with a special post. If you don’t have a blog, um – why not? Just kidding – if you don’t have a blog, email us what you want to say and we will post it and make sure readers know you authored it.

4. If you want in, just ask. We’ll put you on the “Growing List” tab. Come on – embrace your inner Omega! Celebrate your successes! Admit your shortcomings! But most of all, quit beating yourself up when you cannot keep up with the Alpha Mom Ideal.